Key Highlights

• The European electric scooters and motorcycles market generated a value of USD 562.6 million in 2023, and it will increase to USD 3,200.7 million, with more than 28% CAGR, by 2030.
• The industry is positively impacted by the increasing sales of e-two-wheelers via e-commerce platforms.
• Online purchasing and sales activities have shown very suitable for both sellers and buyers of electric scooters and motorcycles.
• Online mediums, in Europe, have also enabled the sales of e-scooters and e-motorcycles by original equipment manufacturers based outside Europe.
• These mediums have shown rather effective in assisting businesses in performing their commercial procedures and reaching a bigger pool of consumers.
• This has also allowed customers to gain access to many alternative brands to pick from and make informed buying decisions.
• The rising need for high-powered electric motorcycles is a major trend being observed in this industry. The need for high-powered e-motorcycles is surging in this region.
• Key manufacturers are providing e-motorcycles with motor power of over 30 kW and have also declared their strategies to introduce models of greater motor power.
• Different manufacturers of conventional petrol-powered automobiles have declared their future plan of introducing high-powered e-motorcycles in the years to come.

Market Analysis

The scooter category was the largest contributor to the industry in 2023, with approximately 50% share, primarily because of low cost as well as weight.

This is also because of the increasing government support in terms of tax incentives and implementing heavy taxes on traditional fuel-driven automobiles, across Europe.

These vehicles offer a good user experience with extra advantages like the non-requirement of insurance, driving license, parking permits, and inspections.

In the years to come, the industry is likely to advance at the fastest CAGR in the electric scooters and motorcycles using battery voltage of 72 V, in terms of volume. This is because of the increasing customer need for high-speed automobiles, coupled with robust bodies and better aesthetics.

Electric scooters and motorcycles armed with Li-ion batteries led the industry in 2023, with approximately 75% sales volume.

All-electric scooters and motorcycles in this region are likely to run using Li-ion batteries till 2025, primarily because of the increasing need for long-range high-driven two-wheelers, and the steadily decreasing costs of Li-ion batteries.

Li-ion batteries possess a high-power density, long lifespans, lightweight, fast charging time, customizable technology, and low self-discharge.

France was the largest contributor to the industry in 2023, with approximately 35% volume share.

Spain, in terms of value, is likely to be the largest contributor to the industry in the years to come. This will be because the introduction of the scooter-sharing business is gaining popularity in key cities of this nation.

The European electric scooters and motorcycles industry is consolidated, with the major four companies accounting for a substantial share of the industry in 2023. The count of operators in this regional industry has been increasing. Over 100 firms operate in this industry.

Players in the industry are also concentrating on product introductions and geographical expansion to enhance their sales across various regions and nations.

Source: PS Intelligence