SEO (search engine optimization) is an ideal strategy to drive organic (free) traffic to your business's website. Search engines use algorithms to search their index of billions of web pages and deliver the most pertinent results based on users' search queries.

Organic search (also referred to as "organic search") results do not display paid ads; thus the aim of SEO digital marketing strategy is to rank high on SERPs and attract attention of your ideal target market.

Keyword Research

Keyword research is a practice undertaken by search engine optimization (SEO) professionals to uncover and examine search queries entered by people into search engines when looking for products, services, or general information. Keyword research also involves ascertaining what results a particular query will produce as well as understanding a user's intent when performing such queries.

SEO's aim is to get websites ranked highly in relevant search results, leading to more traffic and ultimately sales. Keyword research helps marketers pinpoint and prioritize ranking opportunities.  Get the facts on SEO  quickly by take a look at the site .

An essential step of this process is understanding what your target audience searches for, which marketing teams often consult customer-facing colleagues in sales and service to gain an in-depth knowledge of any questions customers or prospects might be raising. Once this information has been gleaned, tying those words back into content results in more relevant search experiences resulting in improved organic rankings and ultimately higher search traffic.

Content Creation

As you gain more of an understanding of your audience, you can tailor content more closely to their needs, leading to increased organic traffic, engagement and brand loyalty.

Your content creation can come in various forms, such as blog posts, videos, podcasts, infographics and e-books. Although content production can be daunting at times, taking the time to produce high-quality pieces that deliver value to your target audience is critical.

Staying abreast of current events and trends is also critical, in order to take advantage of opportunities as they present themselves. Finally, it's essential that you analyze the performance of your content to inform future strategies; for instance if a certain piece receives many views but no conversions it might be worthwhile exploring a different topic or format instead.

Link Building

Promoting linkable assets--be they content, data studies or tools--is key to encouraging people to link back and share your page. In order to make them "link-worthy", however, these assets need to be promoted accordingly.

Search engines use links as an indicator of the popularity and relevance of a webpage so they can rank it higher in search engine results.

Social media marketing, directory listings and guest blogging are all effective methods of link building; however it's essential to avoid black hat techniques like buying links or spamming forums and QA sites as these tactics could harm SEO rankings and violate Google guidelines. There are safe and effective methods available; use Semrush's Backlink Gap tool as a starting point to identify websites linking only to competitors without also linking back.